Wayne Rooney Nike Advert Analysis




Denotation:

Lightning : It’s very simple plain white as a background therefore it makes the model more visual.

Photography : It’s a simple front shot of the model, with landscape.

Model : Wayne Rooney, one of the famous English footballer. The facial expression is screaming out of his lungs make’s him look like a aggressive person. The why his body posture is almost make’s it him look like a England flag with the red paint across his body and white paint all over, which what he represent.

Clothing : He doesn’t wear any clothes making the phrase “Just do it” get the message across to the customer that you can do anything if you “Just do it”. And also it tell as that to try new things.

Location/ Props : The red paint across his body makes it almost look like a blood. The phrase “Just do it” is in the bottom right corner making the picture clean and it makes it more visual in the bottom corner.

Connotation :

- His face is painted with red like the English flag.
- It also has strong patriotic sense with the red paint and the facial expression.
- Since it’s Nike Advert it will make it very popular in England.